This was the place for Nicole Simon's personal podcast called Useful Sounds.
MSN Search commercials - One good, one ugly
05.02.2005 - 10:38 / filled under default
If you don't know it by now: I love good commercials. The Cannes Role? Love it. Shows just made out of good commercials? Love it. In fact, when I am at my mom's home, I am the one sitting in front of the TV and mainly switching around (the programm is crap most of the time anyway) to search for commercials. This even more because I rarely watch TV; last year I had a more frequent phase because of the Olympic Games and a whole night of TV because of the election in US. This somehow describes the complete time I had my TV on last year.
Now that MSN have officially launched the non-beta version of MSN Search, they have made some TV ads to go along with it…the “Basketball” (.wmv file 1.03MB) ad is nice, but i like the feel and impact of the “A New Way to Search” (.wmv file 1.46MB) ad…I disagree with 'nice' - the basketball ad just screams Nike all over it (yes, I have them too and like them) and does not involve feelings for the new search. But the second one is a clever one: Go to MSN Search and you will find everything in it.
This is defenetly going out to Joe User, who most of the time does not even understand the difference between the search entry box and the adress box at the top of his browsers. Now he is assured: If I go there, there is everything in it. And I also heard some judgement about "MSN Search finds more than google" - most of the time it does not, but Goolge just displays pages above a certain rank. Joe User just compares 1 Mio entries against just 500.000 - MSN is better.
So the emotional impact on the second ad is great. But I still can't figure why the hell the new MSN has such an ugly layout? And the "add to MSN"-button too? Is this a new style loved in the US? *brrrr*
Subscribe to full feed
I am Nicole Simon, 34 years old and located in Lübeck, Germany. This is my English blog with the Useful Sounds podcast which is now newly located at usefulsounds.com)
Soundfiles for your amusement :o)